Our Story
A new perspective on performance apparel, inspired by the coastal lifestyle of California.
Our Mission
"To inspire a movement that celebrates the balance of active living and mindful being, through premium products that perform as well as they look."
Born in Encinitas
Wearom was born from a desire to create something better. Our founder, inspired by the dual nature of Southern California—where high-performance athletics meet a laid-back coastal vibe—saw a gap in the market for apparel that transitioned seamlessly from the gym to the street.
We started in a small garage in Encinitas, testing fabrics against the salt air and the rigors of coastal trail runs. Every piece we make today still carries that spirit of innovation and authenticity.
We believe that performance isn't just about PRs; it's about the feeling of movement, the clarity of mind, and the connection to our environment.
The Wearom Way
Quality First
Every stitch, seam, and fabric is chosen for longevity and performance. We don't cut corners.
Informed by Community
We listen to our athletes, yogis, and runners to build products that solve real problems.
Mindful Innovation
We use technology to enhance human experience, not distract from it.
